Media is incredibly powerful; positive editorial coverage in the media achieves a level of awareness, credibility and retention that no level of paid-for advertising can attain.|
Tradewinds’ main area of activity is achieving excellent editorial coverage in a range of new, electronic and print media relevant to the client's business, its products and its customers. We are not of the opinion that all publicity is good publicity; our media activity is planned and controlled to ensure serious positive results.
Tradewinds' extensive experience ensures that the very best media can be identified and properly targeted; international, national, regional and yes even local – local media can sometimes bring extraordinarily successful results for specific objectives. Tradewinds works hard to ensure no opportunities are missed; whether through international and national news wires, radio and television, newspapers and magazines, trade publications; small independent radio and television channels; e-newsletters, local weekly newspapers or any of the other myriad vehicles that make up today’s modern media.
CORPORATE FOOTAGE AND PUBLICATIONS
Tradewinds has the creativity and technical expertise to prepare storylines and scripts for corporate videos. The same skills are used to prepare award-winning annual reports, newsletters and other corporate publications.
It is not easy to create something that will be taken up and spread like wildfield across the net - and the results aren't always ideal for companies or their specific products. However, when it is appropriate and when it works - what a result! We are not internet marketeers but we can provide exceptional creative ideas that can take off both in younger and increasingly more mature network groups.
ISSUES MANAGEMENT AND CRISIS CONTROL
Tradewinds has established an exceptional reputation in handling difficult situations and real crisis. It has vast experience in this area and has proven capability in turning difficult situations around. We have permission from several major corporates to use their situations as case studies to explain the work done and results achieved to help illustrate our capabilities in this area.
THAT LITTLE BIT EXTRA
Tradewinds prides itself on going that little bit further than other PR companies. It will often be able to provide innovative suggestions in a wide range of areas to assist in enhancing reputation and brand. It never forgets that the end objective is to make a real contribution to the overall profitability of its clients.